If you’re a new entrepreneur, chances are you’re hearing new phrases and acronyms on an almost daily basis. All you wanted was to launch your dream, not learn a new language. This is part of a crash-course on terms and ideas every new entrepreneur needs to know (and mostly understand).
One of the fastest ways to build authority, increase reach, and attract new clients as an entrepreneur is by regularly creating fresh content. Content is king. That’s been the mantra ad nauseam in the business world for the past several years.
This all sounds great, but the reality is many entrepreneurs need a clearer definition: what is content? You can probably make a pretty good guess at what counts as content, but clarity can help you fully understand the role and function of content.
Content is any form of useful information designed for consumption within your network or potential audience. This is a massive spectrum to make this definition, but when it comes to business, the creative communication of relevant information is crucial to your success as an entrepreneur. Here are just a few examples of content…
- Blog posts
- Social media posts
- Articles and features
- Videos
- Podcasts
- Keynotes
- Visual aids – slideshares, graphics, apps
- Advertising (there’s some debate on the role of this one)
Content creation is self-defining, but harder than expected. Creating fresh, relevant content on a regular basis is demanding, but priceless in its effect. As an entrepreneur, your ability to share your message in a fresh way should be top priority.
How you share your content is where we define content strategy. What do I want to say and when should I say it are two of the biggest questions every content creator needs to tackle regularly. This is everything from when to blog, when to tweet, and where to post. It takes investing your time and attention to add value to your audience’s news feed in a strategic way.
Creating a solid content strategy is easier than you might expect and well worth the investment. I help entrepreneurs create fresh content on a daily basis, and I can help you with your content creation and strategy.
