Whether it’s CrossFit, BeachBody, or the local YMCA, all gyms have one goal: better membership. One of the best ways to attract new members and improve membership is through quality blog content. So, what does a gym blog about?
You might be surprised how many types of content a gym’s blog can share with its readers. Here are just a few blog ideas for gyms and fitness centers….
Success stories
People love transformation. That’s why programs like Extreme Weight Loss, Biggest Loser, and Shedding for the Wedding are so popular! Highlighting different gym members who have experienced success in their fitness transformations is a great way to spread your gym’s brand.
Seasonal Exercise Opportunities
It’s summer now, but what incentive are you giving people to get out during the winter and get into your gym specifically? Seasonal classes and education on the damaging effects of sedentary lifestyles can turn into opportunities to increase membership.
Dietary Tips
Any personal trainer worth their salt will admit exercise is only part of a healthy lifestyle. Creating a weekly or bi-weekly blog series on healthy eating habits helps educate readers and adds value to your membership experience.
Fitness Advice for Life Changes
Getting married, having babies, turning 40, 50, 60, there are countless types of life changes. Why not catalog fitness tips to help readers transition well through different life changes? Each type of life change can have its separate mini-pack of blog posts covering diet, exercise changes, wellness patterns, medical cautions, and monitoring mental energy.
These are just a few of the many blog ideas to help your gym add value to your members, build credibility, and grow your gym’s reputation for potential clients in the future.
Creating a quality blog for your gym starts with a great content strategy. I can help create SEO-rich blog content to boost your search engine results, drive traffic towards your gym, and add value to your membership.
